Licensing Made Simple: The Lazy-Person's Path to Reaching Millions!
Happy Friday, Majik-Makers!
Licensing your content & educational assets is 100%, one of the most powerful, simple, scalable strategies to:
- Expand your audience - exponentially (without lifting a finger),
- Scale your income - infinitely (without doing more work)
- Create valuable longterm alliances - indefinitely (without a lot of effort)
Can I get a yay?!
Here's why Creators should consider licensing in your growth strategy:
- More Money: Licensing your audio content and courses to apps and companies allows you to scale & monetize your expertise on autopilot. By licensing to new platforms and audiences, you can open up MANY additional revenue streams while maintaining the integrity of your brand.
- Bigger Reach: Think of licensing as a gateway to new audiences, without having to build those audiences yourself. Licensing is the lazy-persons' path to changing millions of lives. Different platforms cater to diverse demographics, and by licensing your content, you can connect directly with people who may not have discovered you otherwise.
- More = More: Partnering with reputable apps and companies gives your brand a boost in visibility and credibility. Many of these apps will let you promote other products, offerings & services through your profile page. And guess what? More licensing opportunities leads to more licensing opportunities! Ain't that wonderful?
- Strategic Partnerships: Seek out companies and apps that align with your values and goals. Licensing is not just a transaction; it's an opportunity to form strategic partnerships that benefit both parties for the longterm. Tap into broader educational ecosystems, reaching learners who are actively seeking valuable content like yours'.
To kickstart this journey, consider the following steps:
a. Research Potential Partners: Identify apps and companies that align with your target audience and educational focus. Look for platforms that share your commitment to quality and excellence.
b. Tailor Your Pitch: Craft a compelling pitch that highlights the unique value of your audio content and courses. Showcase how your expertise can enhance the offerings of potential licensing partners.
c. Negotiate Smartly: Be open to negotiations and explore win-win scenarios. Ensure that the terms of the licensing agreement align with your goals and expectations. Lean towards non-exclusive licensing (unless they pay you a lot!)...
d. Protect Your Content: As you venture into licensing, prioritize the protection of your intellectual property. Clearly define usage rights and ensure that your content retains its integrity across different platforms.
If you've produced quality educational or audio content, then I'm confident that licensing it to apps or companies can open up an entirely new world of possibilities for your life's work.
Want Help Licensing your Work?
- Sign up for the "Business of Meditation" course.
It includes licensing lessons, templates & coaching/feedback. ($999)
- Join the Majik Mind Coaching Community.
It includes this training, coaching and much more... ($247/mo)
- Hire my team and I to help you line up licensing contracts.
(Up front fee + % of sales)
Wishing you continued success on your journey of sharing knowledge and expertise.
Best regards,
BRADLEY T. MORRIS
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Between 2009-2012, I taught more than 500 meditation workshops. I then went on to produce a world-class meditation audio library, which has been loved by millions of meditators around the globe. For a one time fee, you can now own the Meditation Majik Library and find a practice that you love & look forward to every single day. There is literally a meditation for every occasion so download and make meditation a part of your daily life! You won't regret it...
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Stay awesome and keeping making your Majik in the world!
--
BRADLEY T. MORRIS
majik media: creative director, executive producer & coach
majik kids: father, founder, author & creative director
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