Funny Business: Mastering Comedy in Marketing with The Harmon Brothers
Good Day Majik-Makers!
Exciting news: our Majik Kids App launched on October 22nd!! More on that another day.
To roll it out across the world, we have written & produced 30 hilarious comedy commercials, crafted in collaboration with the renowned Comedy Ad Agency, The Harmon Brothers. These commercials are set to unleash a tidal wave of tactfully tickled traffic to our Majik Kids App in the coming weeks & months.
In this episode, I had the pleasure of hosting Ryan Powell, the comedic maestro from the Harmon Brothers, who supported us with our 30 comedy scripts. His insights and anecdotes are not just informative—they're pure gold for those of you who are curious about infusing humour into your marketing strategies.
This interview is a must-listen/watch. I guarantee you'll be itching to pen your 1st comedy as by the end.
Key Takeaways:
- Know Thy Brand, Know Thyself: Comedy begins at home—your brand's home. Before embarking on a comedic campaign, cozy up to your brand's identity, and understand your customer's pain points, challenges, and secret desires.
Through this discovery process, Majik Kids was easily able to identify what problems we solved and who we solved them for. We were then able to stretch reality and wrap these pain points in hilarious ideas.
- Creative Audit Launchpad: Dive into your brand's creative history. A comedy audit is not just essential; it's your launchpad. Discover what worked and what didn't, letting it guide your comedic crusade.
If you don't have a creative history, then skip this step and get to the part where you start thinking about what might work and what you'd laugh at if you were your customer.
- Tiny Tests, Big Laughs: Start small with comedy experiments, be it short videos or a series of funny memes. Iterate, refine, and scale up what resonates with your audience's funny bone.
Another great way to test the market is to seek out other comedy ads inside the same niche. Watch those videos, see what jokes land and which fall flat. Glean some inspiration and get on with ideating.
- Brain Dump Brilliance: Scripting is like searching for treasure. You will come up against a lot of dead ends, but eventually -- if you stick with it, you'll find gold!
Begin with a massive 'Brain Dump,' problem and your solution. It helps if you have a few fun/funny people to collaborate and bounce ideas around with.
- Production Mastery: Once you have a script you adore, it's showtime! Plan meticulously, think about your cast (perhaps someone from your friend circle), and let the comedy evolve during production.
Our actors were mostly friends, family members and the random guy we met at the library who made for the perfect evil villain... I'm sure there are characters in your life --- cast them, film them & feed them!
- Embrace Controversy: Fear not the controversy; embrace it intentionally. Understand your brand, and remember, you can't please everyone. A touch of controversy sparks memorable conversations.
5 or 6 of the comedy ads we did are slightly controversial -- depending on who you ask. But this is a time in human history where we want to have a backbone, stand up for what we believe in and speak our truth humorously and boldly. Controversy can work in your favour and act as a sorting hat between your raving fans and your umm... not raving fans. That's perfectly okay!
In essence, Ryan shared the art of infusing marketing with comedy—a recipe for a brand story that sticks. Dive into your brand's essence, embrace testing, script your gold, let the production magic happen, and witness your brand become an unforgettable masterpiece.
As the Harmon Brothers have proven time after time, comedy makes things more digestible!
So, laugh on, create on, and let the comedic spirit guide your marketing adventures.
Happy Creating,
Bradley T. Morris
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BRADLEY T. MORRIS
majik media: creative director, executive producer & coach
majik kids: father, founder, author & creative director
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